Contexto

Muekles, based in San Javier, is a leading retailer of designer furniture in Murcia. After more than 40 years, the company began a rebranding process to reflect its generational transition, the arrival of new talent, incorporate new business verticals under the Muekles brand, and establish a more universal positioning that would make the brand accessible to a broader audience.

Descripción

Inspired by the Bauhaus movement, the identity is built around a symbol derived from the letter K, taking inspiration from the forms and lines of the Fundació Joan Miró, designed by the Spanish architect Josep Lluís Sert. The symbol later became the foundation for two additional identities within Muekles: Interior Design, represented through the architectural section of a house, and Logistics, represented by the silhouette of a person carrying a package. The new identity introduces a wordmark with more balanced and expressive proportions and moves away from the earthy and pastel palettes so commonly associated with the category, embracing instead a visual system defined by restraint and sobriety.

Contexto

Physiotherapy is constantly evolving, challenging long-held beliefs and introducing new techniques and approaches to improve people’s quality of life. From this premise, Kineon was born: a physiotherapy clinic with a cutting-edge methodology combining passive therapy with a more active approach based on movement and therapeutic exercise.

Descripción

The visual identity was developed to reflect this contemporary methodology focused on exercise while moving away from the conventions of the category. Built around the idea of the body in motion, the concept comes to life through illustrations inspired by cells, tissues and muscles, alongside gradients that evoke rising body temperature during physical activity and subtle blur effects that suggest the body entering a state of exertion. Colour becomes a distinctive expression of movement, creating immediate recognition while breaking away from the clinical palettes commonly found across the sector. Typographic hierarchy is shaped through italics and colour, reinforcing the sense of precision and experimentation of a brand closely connected to sport and technology.

Contexto

Founded in 2026 by Ángel Clemente, ACV Acústica is an acoustic engineering company built around a distinctive and innovative methodology, a company for those seeking real solutions, not predefined ones.

Descripción

Defined by its holistic approach, ACV analyses every element that shapes and occupies a space in order to understand its overall acoustic behaviour and develop tailored, reliable and precise solutions to noise-related problems. The identity is built around a concept inspired by finding the “focus” of the problem, combining a bespoke logotype with a visual composition that reflects the rigour, commitment and agility behind ACV’s way of working.

Contexto

Abraham Ortega is a physiotherapist, well-known for his extensive knowledge of the field, his constant updating, and an innovative approach to work through pioneering techniques involving movement and exercise.

Descripción

The main challenge was to create a brand that could work both as Abraham’s personal identity across different clinics and as a multidisciplinary center encompassing physiotherapy, nutrition, training, and psychology. Following the strategy phase, his personal brand was established as the mother brand, creating a flexible and cohesive brand ecosystem. Built around education and continuous learning, the concept draws inspiration from books as symbols of knowledge. Their shifting forms create different logo variations while introducing another fundamental aspect of Abraham’s approach to physiotherapy: movement. The same concept extends to the four sub-brands, each represented by a symbol built from the initial of its discipline. The visual language combines a human, organic and educational character with a contemporary and clinical feel, balancing approachability with neutrality and expertise.

Contexto

Vima is not just clothing, and not just from Murcia. It’s a graphic representation of living in freedom, enjoying the present moment and, now more than ever, refusing to follow the pace and rhythms imposed by today’s society. An enthusiastic, conscious and irreverent brand that visually transports us straight to California, to the golden era of the Beach Boys.

Descripción

The final identity features a logo inspired by the work of the great Ed Ruscha, alongside typefaces that break their horizontal proportions to convey a sense of urgency and nonconformity, drawing from what the client considers the ultimate expressions of freedom: the road and music. One of surf culture’s greatest clichés, the Volkswagen Kombi, is subtly incorporated into the visual system, while a palette of natural colours evokes iconic Californian sunsets. The system is completed by an illustrative style that mimics how a Vima wearer might freely and playfully paint on a canvas, bringing a more organic and bolder character to the identity. Waaay more than fashion, it’s a new lifestyle.

Credits

Adrián Gálvez (3D), Toni Gil (Illustrations)