F i n a n c i e r a E l C o r t e I n g l é s

Contexto

El Corte Inglés is one of Spain’s leading department store chains and one of the largest in Europe, offering everything from fashion and electronics to homeware, groceries and travel. Its shopping card has over 11.6 million users, just in Spain.

Descripción

After more than 50 years using the same card, El Corte Inglés introduced “La Nueva Tarjeta”, requiring the redesign and digitalisation of the Financial division’s visual communications and the creation of a reusable system to encourage users to migrate to the new card. To ensure visual consistency, a set of foundations was created to establish the brand fundamentals. Following an in-depth study of its tone, content and communication needs, a comprehensive library of components was developed, creating a distinctive visual language that could be reused across different projects. The result was a modern visual system tailored to the client’s needs, the migration of more than half of its cardholders to the new card, and a long-term client–studio relationship that continues to this day.