Rebranding, strategy and brand architecture for a designer furniture retailer entering a new phase of growth.
Muekles
2026 / BRAND, WEB
Rebranding, strategy and brand architecture for a designer furniture retailer entering a new phase of growth.
Contexto
Muekles, based in San Javier, is a leading retailer of designer furniture in Murcia. After more than 40 years, the company began a rebranding process to reflect its generational transition, the arrival of new talent, incorporate new business verticals under the Muekles brand, and establish a more universal positioning that would make the brand accessible to a broader audience.
Descripción
Inspired by the Bauhaus movement, the identity is built around a symbol derived from the letter K, taking inspiration from the forms and lines of the Fundació Joan Miró, designed by the Spanish architect Josep Lluís Sert. The symbol later became the foundation for two additional identities within Muekles: Interior Design, represented through the architectural section of a house, and Logistics, represented by the silhouette of a person carrying a package.
The new identity introduces a wordmark with more balanced and expressive proportions and moves away from the earthy and pastel palettes so commonly associated with the category, embracing instead a visual system defined by restraint and sobriety.
