A b r a h a m O r t e g a

Contexto

Abraham Ortega is a physiotherapist, well-known for his extensive knowledge of the field, his constant updating, and an innovative approach to work through pioneering techniques involving movement and exercise.

Descripción

The main challenge was to create a brand that could work both as Abraham’s personal identity across different clinics and as a multidisciplinary center encompassing physiotherapy, nutrition, training, and psychology. Following the strategy phase, his personal brand was established as the mother brand, creating a flexible and cohesive brand ecosystem. Built around education and continuous learning, the concept draws inspiration from books as symbols of knowledge. Their shifting forms create different logo variations while introducing another fundamental aspect of Abraham’s approach to physiotherapy: movement. The same concept extends to the four sub-brands, each represented by a symbol built from the initial of its discipline. The visual language combines a human, organic and educational character with a contemporary and clinical feel, balancing approachability with neutrality and expertise.